This year has been massive for beauty. We've seen certain ingredients take centre stage (think bakuchiol, snow mushroom, and buckwheat), wellness and lifestyle blending into beauty, and an increasing importance placed on clean, sustainable products. Speaking of products, 2019 has seen a lot come and go. And in terms of the ones that have come, I've been lucky enough to try a bunch of them, and feel qualified to recommend the 23 best beauty launches of 2019 so you know what to spend your hard earned dollar on.
There has been no shortage of makeup, skincare, body, and hair care launching this year, and the market is more saturated than ever. Knowing what's actually worth it can become a job in itself, and sometimes you can end up feeling disappointed and a little robbed by your choices. This is why I wanted to make this varied list, which comprises everything from budget £10 foundations with dozens of shades, to boujee science-backed skincare you may have to save up for a little while longer. I hope you find it useful and are able to base some of your future beauty purchases on these recommendations, which I've been completely transparent and truthful about.
Now let's see what 2020 has to bring!
A late entry, this priming moisturiser was only released in November, but it's had a major impact on me in a short space of time. I'm a huge Augustinus Bader fan (his creams were launched last year otherwise they would be in this round up), and this formula uses all of the goodness and science from those, along with a glow-boosting VB edge. It's the perfect morning moisturiser, and despite being super pricey, is worth every penny, IMO.
2019 has been a pretty massive year for Glossier, including the launch of its first London store and a long long list of new launches. It was hard to pick just one, but Futuredew sneaks ahead of the others by just the tiniest amount. It's designed to be used last in your morning skincare routine to create an unbeatable glow that's the perfect base for makeup. Dreamy.
My favourite new foundation of the year for full coverage, hands down. I can't count the amount of compliments I have had when wearing this one, which has a great pigment with a glow-enhancing finish that's not too much for oily skin. It also comes in a great range of shades.
Considering how bloody brilliant this is, I can't really wrap my head around the fact it is only a mere £10. I use this as a finishing cream, but its uses are endless, including as a hair primers, mask, and curl enhancer. It has an incredible texture and smell, and is just overall totally genius.
I've never been that fussed about primers, generally thinking they just all do the same thing... until I found this one. Not only does it offer a light level of SPF protection, it also has a beautiful texture, floods the skin with vitamin C, and leaves skin super glowy and ready for foundation application.
It's a tough call, but this is probably my favourite cream blusher of the year. It's another late addition which only just came out, but it's worth the inclusion down to its very core. Coming in four pretty shades, this has a lovely blendable texture that flatters with ease and adds the perfect pop of colour.
This mask truly transforms skin. It has an incredibly satisfying texture that only needs to be left on for 15 minutes, and gently exfoliates with ease. It also comes with a super handy pump for lazy gals, which provides the exact right amount of product.
Straight up, I am sorry for including such an extortionately expensive foundation, but it really does deliver. This gives the most insane, incomparable glow, while also offering a light to medium level of coverage, perfect for those who abhor super heavy, pigmented bases. If you want to save up and pick this one up, I totally won't judge you.
Fans of Huda Beauty will no doubt already have picked this up for their collection, but if you've been deliberating a purchase, I urge you to do so. With the most incredible shimmer and glitter hues that have a distinctly galactic vibe, Huda's only 18-shade palette of the year was a big hitter.
The makeup artist behind this brand paints the faces of the likes of Rosie Huntington-Whiteley, so you know you can trust in her products. This beautiful warm shimmering palette not only look inCREDIBLE swiped over eyelids, it also contains vegan, eco-friendly glitter. SOLD.