The Drop

This Week’s New Makeup Releases & More Beauty Headlines


A lot happened in the beauty world this week: StriVectin launched an epic new campaign, Kulfi Beauty entered Sephora, and fresh beauty products dropped. ICYMI, here's a recap of the week's new makeup releases and more.


Oribe Enters Body Care Category

Known for their luxe hair care formulas, Oribe is has officially entered the body care category with their new Restorative Body Crémes and Replenishing Body Washes in three signature scents.

Summer Fridays’ New Skin Tint Is Here

For light coverage and skin care benefits wrapped up in one pretty little bottle, look no further than Summer Fridays’ newest Sheer Skin Tint, available in 10 flexible hues.

Fenty Skin Dropped 2 New Products

In need of a skin care overhaul? Fenty Skin has just launched a cocoa powder-infused All-Over Cleansing Bar for the face and body, as well as a new Milky Toner Essence for an ultra-hydrated complexion.

Fenty Skin

Fenty Beauty Launched A New Complexion Booster

Care for a little glow? Your girl Riri just launched your skin’s new bestie. Available in four shades on August 19, the naturally sheer, softly shimmering formula illuminates your skin (and is packed with skin-loving vitamin E).

Fenty Beauty

Kulfi Beauty

Kulfi Beauty Enters Sephora

The first South Asian-owned beauty brand to ever be stocked at Sephora, Kulfi Beauty taps ingredients inspired by the founder’s homeland (like alma fruit extract and saffron) for a cosmetics range with impressive skin care benefits.

Kosas GrowPotion Lash & Brow Serum

Want to beef up your eyebrows and lashes with one product? Clean beauty favorite Kosas just launched the GrowPotion, a serum that promotes hair growth and boasts impressive “before and after” pictures.


StriVectin Turns 20

Ever notice how most skin care ads show young people? StriVectin is break stigmas around aging with a new “Generation Skincare” campaign. The brand’s global brand ambassador, Lauren Hutton, shines along with men and women of various ages.