Culture

Inside The Art Exhibition All Over Your Instagram

You probably recognise it from Emily in Paris.

By Bustle Editors

STEPHANIE BRANCHU/NETFLIX

“There has never been a phenomenon like the immersive Van Gogh craze,” reports ArtNet. If you want the full Emily in Paris experience — Gabriel sadly not included — then go to Immersive Van Gogh, now open in New York and showing in 19 other locations around the U.S.

The dream team behind the New York exhibition includes Italian film producer Massimiliano Siccardi and composer Luca Longobardi, who helmed the Paris version at L’Atelier des Lumières.

Nina Westervelt
Nina Westervelt
As well as the original production team, Hamilton and Dear Evan Hansen production designer David Korins has been drafted in to oversee the takeover of New York’s Pier 36.

There are 90,000,000 pixels and 60,600 frames of video in the exhibition, which includes works like The Starry Night and Sunflowers.

Nina Westervelt

You can watch the 35-minute presentation in three different spaces — two filled with odd-shaped mirrors, and the third a cavernous warehouse with folding chairs and benches. You can even rent cushions if you’d prefer to park yourself on the floor.

Nina Westervelt

The exhibition uses high-quality reproductions of Van Gogh’s works to create a series of sensory animations that are accompanied by a blistering soundtrack. Tip: Don’t try and concentrate too much — just let it all wash over you (in a good way).

Nina Westervelt
Nina Westervelt
People are posting content from the exhibition, er, a lot. So either (a) arrive with a full phone battery, or (b) head to the warehouse space in the back and tuck yourself away in one of the self-contained COVID-conscious circles where you can be undisturbed by the IG crowd.
STEPHANIE BRANCHU/NETFLIX
More than 2 million people visited the exhibition in Paris, and New York’s Pier 36 will almost certainly be hoping for similar numbers. You can buy tickets at VanGoghNYC.com.

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