To gather insights — and bust common myths — Frolic Media recently conducted an online survey among 1,000 romance fans to put together a report on the state of the genre. From where they live to how COVID-19 has affected their habits, here's everything you need to know.
We really wanted to show that romance fans are dynamic people — we're all shapes, sizes, colors, levels of education, geographical location, and tastes, but at the end of the day, we all want a great love story.
—Frolic Media co-founders Lisa Berger and Sarah Penna, tell Bustle
More Than One-Third Of Romance Fans Are Millennials
If you thought love stories were just for olds, the survey found that 35% of romance fans are 18-34 years old.
Romance Fans Live All Over The Country
Frolic Media found that romance fans are evenly spread across the U.S. — shattering the stereotype that they live only in some parts of the country.
What's Most Important To Romance Fans?
Survey participants rated these as "very important" qualities in their books, TV shows, and movies.
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Myth #1 About Romance Fans
“That it’s just books with shirtless men rescuing damsels in distress and lots of sex.” — Survey participant
More Romance Fans Want Something New...
... Versus re-watching a TV show or re-reading a book.
Romance Fans Are Picking Up A Good Book More Often
And 46% said they've been watching TV more since March, too.
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What Romance Fans Want Right Now
True crime is so 2019. During the pandemic, it's all about uplifting stories for romance fans.
The Most Popular Romance Themes
As for the least popular trope? The love triangle.
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Myth #2 About Romance Fans
“We're stupid, we're not discerning. We're sad, lonely women who can't find men. We're anti-feminist.” — Survey participant
What's Next For Romance?
"We predict a lot more Cinnamon Roll heroes (Cinnamon Roll heroes are super sweet, supportive, and kind) and low-angst romance," Berger and Penna say. Their Cinnamon Roll hero recommendation:Wild Rainby Beverly Jenkins.