On Nov. 1, 2022, Kraft Mayo and Juicy Couture announced an unpredictable collaboration. Both brands are known for their signature textures — velvety smooth — but in one case it has to do with a fan-favorite condiment and in the other, comfortable co-ords.
Courtesy of KRAFT Real Mayo
The line of Juicy Couture designs is called The Smooth Lover's collection and includes a white velour tube top and deep blue, velour tracksuit. The color of the tracksuit is, of course, inspired by the Kraft Mayo label.
Courtesy of KRAFT Real Mayo
The limited-edition collection's tracksuit is embellished with “Smooth” on the back of the pants, in place of the iconic “Juicy” design. Meanwhile, the tube top features a “Mayo Couture” design made of rhinestones.
Courtesy of KRAFT Real Mayo
Just like the Juicy sets of Y2K dreams, the back of The Smooth Lover's zip-up jacket is decorated with colored rhinestones that spell out "Long Live Velvety." TBH, these are words to live by, no?
“Velvety smooth DNA is something that is important to Juicy Couture and KRAFT Real Mayo, making this partnership an unexpected yet natural fit,”
Bailey Schaefer, Senior Manager, Brand Partnerships at Authentic Brands Group (ABG), owner of the Juicy Couture brand
Courtesy of KRAFT Real Mayo
Inspired by nostalgia and the way mayo lovers aren't afraid to stand up for their favorite condiment (no matter how much of a "hot take" it can seem in a mixed crowd). Kraft wants those who purchase it to feel like they're expressing their individuality and style.
The Smooth Lover’s collection is available for purchase exclusively at mayocouture.com for $150.00 starting on Nov. 1. at noon ET so mayo lovers can take “you are what you eat” to a whole new level.
Courtesy of KRAFT Real Mayo
Pre-orders for the drop start on Nov. 1 and fans will have another chance on Nov. 4 to get their hands on the inventory. Be sure to set a reminder and get some mayo ready because surely seeing the collection for yourself will make you hungry.
