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Over the weekend, creators posted videos from their draft folders, a last hurrah to share content in the event that the app ceased to exist. Creators also shared their handles on other platforms like Instagram or YouTube, as a kind of forwarding address.
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By Aug. 1, it seemed that Microsoft would save the day by buying TikTok from ByteDance. But negotiations stalled when Trump said he didn’t support the potential deal, despite previously suggesting that a U.S.-owned version of TikTok was the goal.
The threat of a ban definitely puts creators on shaky ground. Other platforms will definitely be another outlet for creators, but I think ultimately the content will be different.
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As of Aug. 2, talks between Microsoft and ByteDance are back on the table. “Microsoft will move quickly to pursue discussions with TikTok’s parent company, ByteDance … completing these discussions no later than September 15, 2020,” Microsoft said in a company blog post.