Voting gets a bad rap. Apologies to all AP U.S. History teachers and real-life Leslie Knopes, but "civic duty" is an annoyingly stuffy turn of phrase.
The nonpartisan organization I Am A Voter hopes to change that. Started in 2018, the all-volunteer team aims to make voting, well, cool. It's led by a team of PR and marketing gurus, talent agency veterans, and activists — including actors Sophia Bush and Debra Messing.
It ultimately hopes to increase voter participation, especially among millennials and younger people, by treating voting like an aspirational new brand — while also providing helpful registration links, state by state guides, and factoids.
The organization's Instagram account, which floods the already busy social-media space, uses a minimalist, pared-down aesthetic.
On July 26, which the group dubbed "Register a Friend Day," it reported reaching 2.5 billion people on social media. Even Jennifer Aniston, Courteney Cox, and Lisa Kudrow joined the celebration.
Are you ready for Election Day? Start by registering to vote and making a plan for Nov. 3.