These Businesses’ Tweets About Taylor Swift’s Midnights Are So Chaotic

If you’re going to piggyback on a pop culture moment, make it fun.

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The lead-up to the release of Taylor Swift’s 10th studio album, Midnights, on Oct. 21 wasn’t just a moment for individual Swifties. Even businesses across the spectrum entered the social media frenzy — to hilarious effect.

If you didn’t think there was a way to marry Midnights and the meme about Lea Michele not being able to read, think again. Hats off to Grindr.
Also gold was Auntie Anne’s tweet about the emotional experience of listening to the album.
Lionsgate’s Twilight Saga Twitter account had a message for both Swifties and Twihards. Bella could have used this album.
Hockey and Midnights also mix. The NHL’s Edmonton Oilers hyped up the release, despite being in their “Lover era.”
Also in Canada, the person running the McDonald’s Twitter account knew things might get “chaotic” during this emotional time.
For Krispy Kreme Ireland, it was the perfect time to share Midnights and doughnuts.
Meanwhile, Amtrak shouted out all the Midnights listeners on trains.
Starbucks pushed one of their fall beverages as a way to stay up for Midnights’ late-night release.
The Warner Bros. TV and Friends Twitter accounts created a beautiful crossover.
Though not technically a business, the National Weather Service Seattle was so hyped that the official account posted a detailed forecast using a dozen Midnights track titles. Impressive.