These Businesses’ Tweets About Taylor Swift’s Midnights Are So Chaotic

If you’re going to piggyback on a pop culture moment, make it fun.

NASHVILLE, TENNESSEE - SEPTEMBER 20: NSAI Songwriter-Artist of the Decade honoree, Taylor Swift perf...
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The lead-up to the release of Taylor Swift’s 10th studio album, Midnights, on Oct. 21 wasn’t just a moment for individual Swifties. Even businesses across the spectrum entered the social media frenzy — to hilarious effect.

If you didn’t think there was a way to marry Midnights and the meme about Lea Michele not being able to read, think again. Hats off to Grindr.