During Starbucks’ 30th annual shareholder meeting on March 16 the brand announced customers will soon be able to order with reusable containers during every Starbucks visit in the United States and Canada. Prepare to enjoy your Pink Drink in your own favorite cup by next year.
Starbucks said the goal is for reusable mugs to be the norm across U.S. stores by 2025. To do so, three different initiatives that make it easier for people to avoid single-use cups are being tested: Borrow A Cup, 100% Reusable Operating Models, and Personal Cups & For-Here-Ware.
Jeff Greenberg/Universal Images Group/Getty Images
To encourage customers to stop using disposable cups, Starbucks currently offers a reusable red cup giveaway during the holiday season. Additionally all orders with a reusable cup receive a $.10 discount.
Zhang Peng/LightRocket/Getty Images
The brand is also working to make their products more earth-friendly by using more sustainably sourced materials, such as upcycled paper for cups and compostable straws. A new disposable cup will begin roll out this year and will be available at all United States stores by 2024.