Beauty

12 May Beauty Launches Our Editors Are Obsessed With

From a brightening primer to a transformative retinol serum.

Facegym; Strategy Skin; Sisley-Paris

Mariya Borisova/Moment/Getty Images

Shop the 12 May 2022 beauty product launches our editors are loving.

We at Bustle only include products that have been independently selected by our editors. We may receive a portion of sales if you purchase a product through a link in this article.

“This vitamin C-spiked primer helps to visibly brighten and bronze the complexion, giving the skin a gradual, natural, and sun-kissed look. I love using it under my makeup for an extra glowy boost, but also adore it on its own.” — Danielle Sinay, beauty & wellness writer
$40
See On Sephora
“Formulated with coconut oil, argan oil, and rice bran oil, this body elixir is nutrient-rich and incredibly hydrating without leaving any greasy residue. It’s also super lightweight and easy to apply; just spray and go.” — Danielle Sinay, beauty & wellness writer
$16
See On Macy's
“A 2-in-1 exfoliating essence and toner, this formula is gentle (even for more sensitive skin, like mine), and is packed with hydrating pumpkin extract and blemish-blasting succinic acid, which works to reveal glowy, vibrant skin.” — Olivia Rose Ferreiro, beauty writer
$48
See On FaceGym
While Phlur's newest scent bursts open with juicy and nostalgic apricot and plum, the fruitiness quickly evolves into something more sultry. Jasmine, peony, and tonka beans plus woodsy and leathery notes make it a very hot summer fragrance.” — Olivia Rose Ferreiro, beauty writer
$96
See On Sephora
“Once you get over the pungent smell, you'll be greeted with a lightweight treatment made of pre- and probiotics, panthenol, and allantoin to reduce acne inflammation and redness while also treating it. My pimples vanished overnight after one use.” — Audrey Noble, beauty writer
$35
See On Dr. Sturm
“This concealer not only brightens my complexion and conceals pretty well, but it also contains the nourishing ingredients squalane and glycerin to keep skin hydrated. It also goes on super lightweight so it won't clog my skin as it gets warmer.” — Audrey Noble, beauty writer
$26
See On Sephora
“I’m in love with this serum-like elixir that conditions, refreshes, and smooths hair without adding weight. Passion fruit and pracaxi seed oils plus avocado and olive oils pack a nourishing punch and save my next-day strands.” — Rachel Lapidos, senior beauty & lifestyle editor
$52
See On True Botanicals
“Do not sleep on Sisley Paris' makeup. These highly-pigmented liquid eyeshadows come in the prettiest shades and metallic shimmers, and — most importantly — have long-staying power. I'm using these all summer.” — Audrey Noble, beauty writer
$58
See On Nordstrom
“Incorporating this soothing face cream into my regimen helped rescue my damaged skin barrier. Its formula is specifically meant to help reactive skin via ingredients like kakadu plum and cynanchum atratum... and it works.” — Rachel Lapidos, senior beauty & lifestyle editor
$150
See On Paul Labrecque
The A Retinal Serum
Strategy Skin
“I’ve tried plenty of retinol, but none have given such glowing, visible results as this one. It relies on retinaldehyde, a stable form of retinol, and peptides to smooth, plus fatty acids for hydration. It works like magic.” — Rachel Lapidos, senior beauty & lifestyle editor
$195
See On Strategy Skin
Mighty Patch Face
Hero Cosmetics
“For fans of acne patches (like myself), Hero's new set is a dream come true. With five strips that fit your forehead, cheeks, T-zone, and chin, zapping breakouts and excess oil has never been so satisfying.” — Erin Stovall, senior beaty editor
$19.99
See On Hero Cosmetics
“When a busy mom and entrepreneur like Victoria Beckham shares a makeup trick for looking more awake, I take notes. A tiny bit of this pencil adds a brightness that's *believable* since it's a soft neutral, rather than a stark white.” — Erin Stovall, senior beauty editor
$28
See On Victoria Beckham Beauty