Fashion Week

14 Viral Style Moments From Milan Fashion Week

A-listers, buzzy accessories, and experimental fashion.


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Milan Fashion Week had the fashion set abuzz, with A-list celeb sightings, thrilling accessories, and innovative, internet-breaking designs. Ahead, MFW's viral moments.

Victor VIRGILE/Gamma-Rapho/Getty Images

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Gucci ambassador Dakota Johnson freed the nipple at the label’s runway show and afterparty in a see-through bodysuit.
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This season, Gucci harkened back to the ‘90s — its sultry Tom Ford-directed era. This itty-bitty chainmail bra is proof.
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Gucci also reintroduced Ford’s Horsebit bags, pairing the trapezoidal accessory with sensual looks, like this embellished mesh dress.
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Milan brought the first sighting of Gigi Hadid on a runway this fashion season. She made a stunning debut at Prada.
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Hadid’s supermodel BFF, Kendall Jenner, also made her fashion month 2023 debut at Prada.
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At Diesel, it was the backdrop that went viral — a mound of over 200,000 condoms. The Durex rubbers were distributed post-show.
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Fashion darling Julia Fox gave new meaning to the visible thong trend, skipping bottoms entirely and wearing just a thong — a leather thong, no less.
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Ginormous bags were all the rage at Ferragamo, giving me hope that functional, spacious accessories are coming back in style.
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Meanwhile, when it comes to footwear, MSGM’s bold-hued plush shoes are the buzziest so far. Practical? No. Cute? Hell yes.
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Dua Lipa caused quite the stir in her see-through ‘fit (a webbed pants/gown combo with exposed undies) at GCDS. A serve.
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The lower back tattoo made a comeback at GCDS by way of this bejeweled logo belt, which was popular among showgoers.
Photo by Federico Pompei/AVAVAV
AVAVAV sent models down the runway with their clothes literally falling apart on the catwalk. And did I mention the conspicuous boots?
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BTS’ Kim Namjoon, AKA RM, made a surprise appearance in the front row of Bottega Veneta's show, sending the BTS ARMY into a frenzy.
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TikTok was in shock after influencer Madeleine White took scissors to this $2,100 Prada jumpsuit from the Spring 2023 collection.
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White DIYed it into this crop top, mini, and leg warmers set for the MFW show. (She paid for the item and asked the brand for permission.)