So Kimberly Stewart Launched A Scarf Line

The Stewart Family is having a pop culture moment and is firmly on the radar with the new Stewarts and Hamiltons reality show on E! Kimberly Stewart has designed scarves for UK line Rockins. This K. Stew, who is the daughter of rocker Rod Stewart and who is also an actress and model, is wisely capitalizing on her fame and her fashion sense in the here and the now.

Here's what we know about the range.

According to Women's Wear Daily, there are five skinny scarves available as of today. The price tags fall between $140 and $250. Stewart decided to do the scarf range after meeting Jess Morris, the co-founder of Rockins, at a London party a while back. Stewart and Morris share a love for '70s fashion and thus, a range of scarves was eventually born.

Stewart, who is also a mom, is a fan of Rockins and for obvious nostalgic purposes. She said the brand "embodies everything I stand for and have grown up with — '70s-inspired rock culture and the era of icons such as my dad Rod Stewart, the Stones, Zeppelin."

Her dad surely has/had a unique style, in addition to crafting some of the most memorable songs of the '70s and '80s.

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But Stewart's inspo is hardly generic. It's actually deeply personal. She said, "Each design of this collection is inspired by either my family or something I am passionate about, which makes this collaboration a very personal experience for me." So you should be able to see or feel Stewart in the scarves.

According to WWD, Morris said, "Kim has rock 'n' roll in her DNA, which truly informs her personality and lust for life. She knew exactly what she wanted from the collection and then let us add flourishes and details such as the exclusive handbill artworks included in each purchase."

K. Stew also convinced Rockins to let her do an all-black scarf. She so speaks my language!

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Stewart has a unique style. She is part boho chic, part feminine, and part rock 'n' roll. She is often seen in cute dresses, which would of course look amaze paired with a long, skinny scarf from Rockins.

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Her blonde locks are often messy and undone, which gives her an edge.


K. Stew knows her way around a loose-fitting dress.

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In fact, her dress game is always, always on point.

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Stewart also rocks layers without flaw.

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I'm totally feeling her style. Any of these dresses would benefit from the addition of one of her Rockins scarves.


Her bangs are pretty '70s, too. Stewart is totally a source of boho and girly style inspo.

I just followed her on IG because of her style. That hat, though!

You can shop the Rockins scarves collection online. But first, peep some of the pieces below.

Leopard! This look is so Joni Mitchell x Stevie Nicks.

Or check the pop art version!

Starring and striping!

Images: Getty (8); Rockins/Instagram (2); Kimberly Stewart/Instagram (3)