Abercrombie & Fitch Launches Woman's Active Wear Line, Continuing The Brand's Reinvention
Closely following Kate Spade's announcement Monday regarding the designer's 2016 active wear collab with Beyond Yoga, Abercrombie & Fitch launched a woman's athleisure line Wednesday, adding to the roster of brands hopping on the active wear express. This isn't the collegiate-inspired casual wear brand's first active wear installment, however — the company expanded its merchandise to sportswear back in 1913.
According to A&F, this time around its looking at its latest installment as the brand's next step in the reinvention process. Re-introducing active wear at its prime? Brilliant.
According to the brand's release, "The collection is a nod to the brand's athletic heritage, featuring sporty items that can be dressed up or down including cropped fleece tops, structured leggings, tanks with mesh inserts and ribbed jersey dresses."
Gym wear capable of transitioning to casual wear? Yes, please. I swear there was a time I genuinely enjoyed rising out of bed early in the morning to shower and doll myself up for the day. But then #fitgirl culture took over, meaning yoga pants and sport bra-included-tanks became season staples. All these fashion labels making the switch from street wear to active apparel are making brilliant additions to my workout wardrobe.
A&F's Sport to Street collection is now available online and in store. Check out a few of the looks below and celebrate the fact that brands are embracing trendy sportswear by granting us the fashion industry stamp of approval on yoga pants.
Exercise crop and leggings are instantly cooler when you accessorize with a leather jacket and a fresh pair of white kicks. A&F [are] IS bringing sporty back.
Cool, calm, and oh so casual chic.
Now your sportswear will have you training like a beast and looking like a beauty before, during, and after your gym sesh.