After delving into fragrance, fashion, and footwear, this pop star is adding another title to her growing list: workout wear designer. Women's Wear Daily reports that after 10 years in the fashion business, Jessica Simpson will launch activewear as part of her eponymous brand. What could be more fitting for the face of Weight Watchers and a woman who rocks serious muscle tone on the regular?
Come autumn, Simpson's activewear will be found at Macy's alongside a fresh fragrance and new clothing line. Owned in part by Sequential Brands Group, the Jessica Simpson label has only extensive expansion in its future, according to sources within the company who spoke with WWD. "There’s no limit to where we can take this brand," Jameel Spencer, Sequential's president of entertainment and fashion, told the publication when asked about the business.
Activewear is undoubtedly the wave of the fashion future; after all, sweatpants and tee-shirts are de rigueur for the fashion community this year as long is terrycloth isn't involved. Therefore, Simpson's latest venture is timed perfectly. However, it is Simpson's own exercise ethic that stands to set her brand apart from competitors. Simpson is somewhat of an expert in the fitness field. The singer and actress's Instagram account offers a handful of hints as to what the workout line will offer consumers.
Simpson's proclivity for pastel shorts and neon shoes suggests that color will play a significant role in the forthcoming line.
Pink sneakers and a streamlined, monochrome ensemble of black yoga pants and a half-zip suggest that Simpson will play with urbane basics.
The abundance of cropped spandex capris on Simpson's account indicate that figure-hugging wares in muted hues will provide a bedrock for the collection.
While Simpson often favors minimalist attire for her workouts, the mother of two adores demonstrating her quirk in unexpected pops of pattern and daring cuts, as demonstrated by her flag-printed one piece. Eager shoppers will have to wait another month or two before gaining a peek at the collection, but signs suggest that Simpson's athletic attire will provide major workout motivation.
Images: jessicasimpson (4) /Instagram