5 Green Carpet Challenge Designers You Didn't Even Realize Were Into Sustainable Fashion
When you think of big-name labels, the last thing that comes to mind is eco-friendly, but Eco-Age's Green Carpet Challenge is working with A-list designers to create sustainable red carpet designs. Combining glamour with ethics, the company started in 2009 and currently has over 50 of fashion's biggest names on board to participate by designing clothing using sustainable and recycled fabrics only. With the biggest fashion icons also pledging their support, Eco-Age is turning sustainability into this year's hottest accessory.
From Gucci and Prada to Tom Ford and Victoria Beckham, there are some surprising names on the list of designers taking the challenge. In fact, you've probably seen some of the eco-friendly outfits walk the carpet already. These guilt-free designs have already been seen at red carpet events from the Golden Globes to the Cannes Film Festival.
Celebrities like Cameron Diaz, Drew Barrymore and, most recently, Emma Watson have supported the Green Carpet Challenge. Although many celebs have worn these sustainable looks to various events, Watson actually pledged to wear only eco-friendly designs during the promotional tour for her new movie, Regression, according to PopSugar.
Let's take a look at some of the biggest — and most surprising — designs who've signed on to the Eco-Age Green Carpet Challenge.
The designers made sure to include two GCC designs in their latest collection, "Alta Moda" and have contributed a number of other dresses, using vegan silk, to the campaign as well.
Beckham designed the perfect little black dress for model Natalia Vodianova to wear to the Apsley House launch. Eco-Age calls Beckham one of their biggest supporters.
Gucci has been so devoted to the cause that they created a complete Gucci Green Collection of handbags. The bags are also the first to be certified as zero deforestation leather.
Livia Firth stepped onto the red carpet in an eco-friendly Valentino gown made from recycled polyester that looked absolutely stunning.
Taking ethical fashion to the pages of Vogue, Sienna Miller wore an eco-friendly Erdem dress in the September issue. The brand has have also designed looks for a number of red carpet events.
Maybe a few GCC designs will even walk the red carpet at this year's VMAs!