Just in the time for the cooler weather, Burberry has released a scarf bar where customers can personalize one of the brand's classics with colors, thread, and a design of their choosing. Known for its trench coats, iconic plaid pattern, and of course, scarves in everything from cashmere to silk, this is the first time the brand has offered a customizable option for accessories.
The scarf is available in two different versions: the classic and the lightweight. Both variations are made with cashmere, and come in plenty of different colors, patterns, and designs. And of course, that famous Burberry check is one of them. Customers who shop for the scarves, available both in store and online, can choose the style, the fabric, and whether or not they want a monogram.
Last season, Burberry debuted a monogrammed poncho on their FW14 runway, and the style ended up being sported by celebrities, models, and industry insiders. The brand essentially made the poncho cool again! With the success of that item, I'm guessing they're really trying to capitalize on that with their new scarf bar. I think it's a pretty genius concept. After all, when the temperatures drop and the holidays creep up, there's nothing I crave more than a cozy, blanket-style scarf.
Plus, monogrammed items are always good gifts. Even though these scarves are quite pricey, (the classic goes for $475, and the lightweight goes for $795, plus a $75 fee for monogram), they will probably last a life time.
Each scarf is made of cashmere that is sheared, loomed, and washed in Scotland. There's lots of attention to detail concerning every process the material goes through, and the product is checked and tested at every stage. It's quite interesting to see how much effort goes into a cashmere scarf, but it's clear that Burberry isn't sacrificing quality.
While a nearly $500 scarf may be over your budget (it sure is over mine), I still appreciate Burberry's efforts in offering a product that isn't only cute and customizable, but is also classic. And while I may not have the dough to get one for myself, there's no doubt we'll be seeing these scarves around the necks of many models, fashion editors, and celebrities in the upcoming months.
Here are seven times some of your favorite celebs wore the classic Burberry plaid.
1. Liam Payne
For all you One Direction fans out there (myself, included), here's Payne in a traditional Burberry scarf.
2. Queen Latifah
Burberry isn't just for the British! Queen Latifah has always been a style queen, and she's really rocking it in her monogrammed Burberry poncho.
3. Cara Delevingne
Having appeared in multiple campaigns for Burberry, it's no surprise that Delevingne has also walked the runway for the brand. That aforementioned poncho first appeared around her shoulders. They don't call her a trendsetter for nothing.
4. Jordin Sparks
5. Lisa Kudrow
Clearly, you really can't go wrong with a Burberry scarf.
6. Amanda Bynes
Well, this is a throwback. But how cute does Bynes look wrapped up in that classic plaid?
7. Sarah Jessica Parker
You know if Carrie Bradshaw wears it, it's got to be good.
8. Alexa Chung
I say it's a poncho, but it really could double as a blanket. Either way, it's very chic and Chung wears it well.
9. Emma Watson
Being a British actress, Watson was a no-brainer to front Burberry's campaigns in 2009 and 2010.
10. Rosie Huntington-Whiteley
As Huntington-Whiteley probably already knows, Burberry scarves never go out of style.