Turns out there is more to social media than the selfie phenomenon (who knew?). Using her Insta reign for the greater good, Kylie Jenner profiled plus-size model Erica Schenk on Instagram Wednesday as the second installment of her #IAmMoreThan campaign. Kicking off the month of September with a full heart (not to mention some seriously blonde hair), Jenner launched her six-image series Tuesday with the intention of highlighting the stories of victims of bullying who turned their negative into a positive.
You may recognize this gorgeous 18 year old as the first plus size model to appear on the cover of a running magazine. Once Women’s Running Magazine hit newsstands this past August, Schenk became a role model for the plus-size community instantaneously as a result of the successful spread and her inspiring body-positive attitude.
“What I love about Erica,” Jenner writes, “is she refused to believe the haters who told her that her weight would hold her back from achieving her dreams. She told me that she thinks the most important thing people need to keep in mind is “to learn how to be your best friend. A lot of people will come and go in your life but they can never do as much for you as you can do for yourself.”
If anything can attest to the youngest Jenner's developing maturity, it's this campaign. So far in the series, along with Schenk, Jenner has featured Renee DuShane, a 21 year old who suffers from Pfieffer Syndrome, and prom pals Jacob Lescenski and Anthony Martinez.
"I’ve gotten to talk and bond with all of these people whose stories you will see on my page," Jenner writes, announcing her latest project. "I think you will all fall in love with them just like I did. I want to encourage you, my fans, to share something positive about yourselves."
The Kardashian-Jenner clan's celebrity status offers them a chance to make a significant change in the world. Most of think of Jenner as the one with beautiful lips, interesting hair, and the rough-around-the-edges attitude. To see Jenner using her platform to bring awareness to bullying, and to honor those who refuse to let their bullies bring them down, is refreshing and admirable.
Jenner has a lot of influence over her followers, and I am proud to see her putting that power to good use.
Image: Courtesy of James Farrell, Courtesy of Enrique Vega