Net-A-Porter Stocks Glossier Cult Favorite, Is A One-Stop Shop For Everything Cool
If you've grown to love the Into The Gloss's eponymous beauty line as much as the blog itself, you're in luck. Consumers can now head over to Net-A-Porter to snap up Glossier's Balm Dotcom Universal Skin Salve. Into The Gloss reports that the beauty staple, coveted for its ability to treat dry, cracked skin and bestow a glow on parched skin, is the first of Glossier's products stocked by the luxury e-tailer. Could more of Glossier's cult products be next in line? Signs point to yes.
Created in October 2014 by Into The Gloss founder Emily Weiss, Glossier's products have since achieved popularity amongst millennial beauty addicts for their streamlined, no-frills design and impactful ingredients. "I love all my products and yet there has not been a brand that has come to define my generation. I want to think about what beauty means today in 2015." Weiss explained in an interview with Business of Fashion. "What do people want? What do they care about? From a distribution perspective, what is going to be exciting? What is going to be exciting product?"
Indeed, Weiss's products achieve cool-girl status with natural ingredients that pack a punch and subtle packaging design. As if Glossier's efficacy and ease of use weren't enough to entice consumers, the line's minimalist price tags are the ultimate incentive to purchase.
A cool $36 will secure Net-A-Porter's three-pack of Balm Dotcom tubes in twee pink packaging. Formulated with beeswax, lanolin, castor seed oil, and rosemary leaf extract the rich balm can be thickly applied to parched lips or lightly applied across the eyelids for a hydrating highlight. If you're searching for the ultimate product to take your summer glow into autumn, Balm Dotcom is it — and as the panacea is available in a convenient carrying size three pack, why not indulge?