In anticipation of the premiere of Trevor Noah's first Daily Show at the beginning of this week, Viacom, the parent company of Comedy Central, revealed that it will simulcast The Daily Show with Trevor Noah on MTV, and, well, across all of its networks. In a press conference on Friday, Comedy Central president Michele Ganeless said: "As part of our ongoing marketing campaign, we’ll be simulcasting the premiere of the show on Monday night across all of the Viacom networks, including MTV, VH1, BET, TVLand, CMT, Nick at Nite, amongst others. Please watch on Comedy Central or another network."
This means that, in addition to Comedy Central, we'll be able to catch The Daily Show on VH1, all the MTV channels, Spike, Logo, BET, and EPIX. It seems that Viacom is pulling out all the stops, sending a clear message that they want The Daily Show to be as big a deal, or bigger, as when Jon Stewart was at its helm. Noah isn't the household name that Stewart became, and he is less famous than many of the people speculated to be taking over the role. This bold simulcast move is a smart way to get more people acquainted with Noah, as well as establish the show as an event, a party to look forward to every night.
It also shows that Comedy Central is interested in bringing new viewers to The Daily Show, perhaps trying to bring in more than the traditional young liberal audience that will probably watch anyway. This announcement is certainly generating hype, as is the reveal of what Noah's set will look like:
While this simulcast move is rare, it's not the first time that Viacom has broadcast an event on all the networks. The MTV VMAs recently took over 10 Viacom networks, including Comedy Central. Will The Daily Show with Trevor Noah will prove more successful than Stephen Colbert's massive Late Show debut? Who knows? The Daily Show's multi-network premiere, which is this Monday September 25 at 11:00 p.m. ET, seems poised to surprise us all with thoughtful, unique content, and people are definitely already curious about what a Daily Show without Jon Stewart will look like.
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