Filene's Basement Is Back And Better Than Ever

Online shopping has been a habit that's hard to kick for many a fashion girl. Whether you're searching for gorgeously curated style sites like The Coveteur or the best deals on the web like Gilt, the addiction is real, and it's going to get worse. Filene's Basement web-only relaunch means that the iconic retailer is back, and to be honest, they're better than ever.

The brick and mortar department store closed its doors in 2011, but that didn't impact its icon status. Known for offering incredible deals and gorgeous products, the store made a major impact on retail ever since 1908, the year they were founded. They were perhaps most well-known for their incredible discounting on high-end goods and the huge annual, one day only bridal sale known as the "Running of the Brides." Undoubtedly, many will be happy that the legendary store is back.

While shopping at a Filene's Basement department store gave patrons fabulous goods at discount prices, the now web-only retailer is making the online shopping experience one that's not only affordable but also intensely personal. Your first experience with The Basement — as many nicknamed the store — will begin with a style quiz that will allow the site to recognize what it is that makes your style uniquely yours. Next, you'll set up your homepage where you can filter categorizing specifically for your tastes and items interests. Plus, it will feature personal recommendations based on your interests. The site's final touch in creating an experience just for you is the My Basement feature which acts as a private wish lists of items you want and a place to create your own special ensemble.

Accord to the press release for the site, President and CEO of Trinity Holding Inc. Matt Messinger— the parent company behind —says, "Filene's Basement has a storied history and so many of its loyal customers who grew up shopping at ‘The Basement’ feel a deep personal attachment to the brand...The launch of marks the return of one of the most innovative and iconic US retailers. We’ve taken our time to carefully research the online retail space, and communicate with our former faithful customers and soon to be new shoppers about their desired experience with our brand. We believe the result will be the natural online evolution of that classic, one-of-a-kind Filene’s Basement shopping experience.”

It's clear that Filene's Basement has taken care to discover what make an e-commerce site special, and I'm pretty sure this one is about to sky rocket in popularity.

The site will feature everything from home goods to bridal to designer fashion, and with the intensely personal experience, it's sure to make an online shopper's dreams come true. So guard your wallet but not too closely because Filene's discounts are sure to be out of this world.