Entertainment

'Shark Tank' Will Make You Hungry For Hummus

by Laura Rosenfeld

Sharks are always hungry for a new deal and for actual food, which you would know if you've ever seen an episode of Shark Tank. These millionaire investors always gobble down whatever food is put in front of them by the entrepreneurs pitching their treats in the Tank. The entrepreneur behind the upcoming Shark Tank company O'Dang Hummus just better hope he inspires the same appetite among the Sharks if he wants to stand a chance of snagging an investment.

Well, with a name like "O'Dang Hummus," he's sure to at least grab their attention, which has to be the point. I can only imagine the hummus that this company makes and sells is meant to inspire that eponymous reaction from all who eat it.

Barbara Corcoran has a solid track record when it comes to food companies she has invested in on the show, so if she likes the product, I have no doubt that she'll try her best to partner up with O'Dang Hummus. However, when the Sharks smell blood — or hummus, in this case — none of them may resist taking a nibble.

It sure sounds like O'Dang Hummus could be one of the more memorable companies to appear on Shark Tank this season, so you better bone up on its background before it's too late. And by that ominous-sounding "too late," I just mean when the episode airs.

It's Hummus Like You've Never Seen — Or Tasted — Before

Hummus is already a pretty fancy food. I mean, if you have to make a special trip to Whole Foods to get it, then it's right up there with caviar in my book. However, O'Dang Hummus takes this food to the next level by giving it some unconventional flavors, such as Bomb-A-Licious Buffalo, Sweet and Spicy, and the dill-flavored Dillionaire. Nowadays, it looks like O'Dang Hummus is really pushing its line of hummus sauces, which come in the equally eccentric flavors of Ranch. On Ranch. On Ranch, Hummy Mustard, Caesar the Day!, and Bomb-A-Licious. What I wouldn't give to have been in the room during one of these flavor-naming brainstorming sessions.

A Healthy Snack Doesn't Have To Be An Oxymoron

The O'Dang Hummus flavors sound pretty crazy, but you know what's even crazier? The fact that this company was able to make hummus an even healthier treat. Each O'Dang Hummus product is all natural, vegan, gluten free, dairy free, and with no added oil. What kind of sorcery is this?

Oh, Dang, These Are Kind Of Hard To Buy

Getting your hands on some chickpea goodness from O'Dang Hummus is a little hard to come by if you don't live in Florida (more on this later). You can buy the hummus sauce through the company's official website in either a two-pack for $9.99 or a four-pack for $18.99. Unfortunately, the company's flavored hummus doesn't seem to be on sale online at the moment, but it's possible that could change if O'Dang hits it big on Shark Tank.

But Oh, Dang, These Are Doing Quite Well

We don't know if O'Dang Hummus scored an investment on Shark Tank, but its products have moved into Publix and Whole Foods locations across the state of Florida. Seeing as how Floridians seem to have a passionate love for Publix, that's got to be kind of a big deal.

The Founder Means Business

Jesse Wolfe is the founder and CEO of O'Dang Hummus. He also just happens to be a senior at the University of Central Florida's College of Business Administration. He told UCF Starters that he started cooking up these unique hummus flavors after discovering the food when he had his wisdom teeth removed and couldn't eat solid foods. After word of his yummy hummus spread outside of his social circle, Wolfe decided to make O'Dang Hummus an actual business. He would come home from work and spend all night cooking hummus to sell at farmer's markets so he could get his company off the ground. Just imagine what this guy's going to do when he actually graduates.

You May Decide The Next Flavor

Think you can come up with a fancy hummus flavor that will make people say "oh, dang"? Well, O'Dang Hummus wants to hear it. There's a form on the company's website where you can suggest your "fantasy flavor," which "might end up in an O'Dang Hummus package one day," according to the site. Since hummus is the stuff that dreams are made of, you might as well try to make those dreams come true.

Images: Tyler Golden/ABC (2)