It's been less than a week since Trevor Noah's Daily Show hosting debut, but already he's receiving positive reviews. While Noah's already dropped some hilarious political jabs, a recently uncovered Comedy Central marketing plan adds a whole new level of awesome to the show. Uproxx reports that Comedy Central bought Google ads with links to unlisted videos starring Noah that pop up when you Google him. It's like easter eggs for people performing searches on the Daily Show host.
Bustle discovered some pretty great results, like searching "Trevor Noah sucks" leads to the video for "Is Trevor Noah Funny?" (Sorry for searching that, Noah.) By the way, people who watch the video are treated to a hilarious dressing-down from the star himself. Bustle also learned that "Trevor Noah star sign" leads to a video of Noah reading his horoscope.
Additionally, Uproxx and Splitsider each found a handful of results. Not only is this marketing stunt totally genius, but each video is hilarious. The entire strategy confirms that Noah will be bringing a fresh face and energy to the Daily Show — and that we can never predict what he might do next. You can see the complete list of videos the internet found below.
He takes it very personally if you don't think he's funny.
In case you're wondering, he's a Pisces.
This about sums up Noah's feelings toward Crocs.
No, he's not a member. Yes, he's totally up for joining.
Noah demonstrates how to knit. Of course.
Another one of the odder (but still funny) videos.
Trevor Noah has lots of unspecified facts for you.
It's okay to swoon, guys.
Autotune is apparently Comedy Central's answer to skewing younger.
This is definitely one of the weirder videos.
The secret to Noah's youth? Oh, just this cursed portrait.
Nope, fame hasn't changed Noah at all.
He explains why your Google search confirms he's finally "made it."
What's on his hands, you ask? "Twitter safety mittens. That way you don't get burned!"
Be careful what you wish for.
He's got the branding thing down.
Noah has words for those who are Googling his ethnicity.
Noah's apparently pretty impressionable.
Did you find any that we missed?
Images: Comedy Central (18)