Olivia Wilde's Conscience Commerce Gives Back When You Shop

Olivia Wilde is an actress, girlfriend, mother-to-be, and an activist — and now you can add entrepreneur to the list. As if she weren't already busy starring in upcoming buzzworthy movies like Drinking Buddies or, you know, housing an unborn child in her body, Wilde decided she wanted to do something more: namely, give back to those in need. Wilde has launched Conscience Commerce, a philanthropic website that gives shoppers the opportunity to do good by buying things they already were planning to.

Conscious Commerce aims to pair companies and brands with causes to help them become better global citizens. For example, Wilde's company reached out to Anthropologie and paired one of their most popular dress brands, New Little India, with a girl's school in India. Now, part of the proceeds will go directly to that school, making consumers feel better about their purchase.

“It should be shocking when a product isn’t somehow helping the people who made it,” Wilde told Forbes.

The company's first collaboration was with American Apparel. Wilde and her partner had spent a lot of time working in Haiti. After helping build a school there, along with the organization Artists for Peace and Justice, they decided to create a messenger bag with American Apparel whose proceed benefitted the Academy for Peace and Justice.

“By incorporating a giving back structure into small purchases, it can make a huge difference," Wilde said.

Although the website for the new business is still in its beta stage, you can visit and learn more about Wilde's Conscious Commerce.

We're not surprised that the smart and talented 29-year-old made it on to Forbes' 30 Under 30 list this week: just look at her accomplishments on screen, and her noble endeavors off.

Image: Getty Images