It seems like every day there's a new it-beauty product or gadget on the market, but Korean beauty products have officially reached mainstream popularity. According to Fashionista, Macy's is launching a Korean beauty shop just in time for holidays, in conjunction with e-commerce site Peach & Lily. Known for curating the top K-beauty products for customers, the company is going brick-and-mortar for the first time.
Ever since the rise of sheet masks, interest in K-beauty has reached a fever pitch, and now you won't have to take a chance online in order to see what the hype is about. Fashionista reports that the "Peach & Lily shop-in-shop is set to debut next week in the Flushing, Queens, store in New York," so you can add the products to your holiday shopping list. Peach & Lily will host an in-house mini-store filled with gadgets and top of the line skin care finds.
"It was very much a conversation about what we thought and where we wanted to be. I really wanted to be in the Flushing location because skin care is really important there," Alicia Yoon, founder of Peach & Lily, told Fashionista. "There are brands like Le Mer and Chanel and SK-II. It’s so elevated and that really stood out to me."
According to the Peach & Lily site, Yoon's Korean skincare education is a big part of why she wanted to start her online store. "We started with Korean and Japanese beauty products and rituals because these amazing time-tested beauty traditions were largely missing from the beauty dialogue and shelves in the U.S. a few years back," Yoon writes on her site. "Education and personalization are hugely important."
So important, in fact, that the Macy's Peach & Lily locations will offer in-store beauty coaches that will check up with their clients to see how their skin is feeling. I call that excellent customer service!
It's been a big year for K-beauty products. Check out some of the coolest Peach & Lily offerings — because it's about more than just sheet masks.
1. Charcoal Eye Mask
Binchotan Charcoal Eye Mask, $23, Peach & Lily
If you've ever used a charcoal eye mask, you know the benefits. The four-layer eye mask relieves fatigue and tension while you sleep.
2. Hydrating Massage Cream
Essential Massage Cream, $34, Peach & Lily
Enriched with vitamins, minerals, and sunflower oil, this hydrating cream is meant to brighten your complexion.
3. BB Jelly
Aqua Petit Jelly BB, $20, Peach & Lily
You've probably heard of BB cream, but this is a bit different. With a watery jelly consistency, it supposedly spreads more evenly and offers more natural coverage.
4. Patterned Sheet Mask
Dress Code Maskpack, $4, Peach & Lily
This masquerade themed sheet mask is made with blueberry to help rid the face of any fatigue.
5. Calendula Cream
Calendula Juicy Cream, $37, Peach & Lily
This vegan cream is made for all-day hydration and calms skin.
6. Water Volume Mask
Water Volume Ex Mask, $3, Peach & Lily
Adding tons of moisture to your skin, this mask is perfect for the cold-weather months ahead.
7. Miracle Seed Essence
Miracle Seed Essence, $57, Peach & Lily
Not only is this lotion perfect for moisturizing, but it works as a toner as well. According to the K-beauty site, the lotus seed extract is a bestseller in Korea.
I don't know about you, but my Christmas list just got a little longer.
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