Co-founded by Sarah Lee and Christine Chang just over a year ago, the latest entrepreneurial effort to hit Shark Tank, Glow Recipe, is an e-commerce destination focusing on the ever-more popular South Korean skincare and beauty. They sell everything from rubber masks (more on those in a minute) to essences and ampoules that may as well be magic potions. Suffice it to say, it's a cool site for many reasons, but there's one thing in particular that sets it apart: Glow Recipe places a focus on natural ingredients, as the founders explained to Teen Vogue.
Korean skincare and makeup are all about enhancing natural beauty rather than covering imperfections. Koreans love using natural ingredients and are constantly looking for skincare formulations with natural ingredients, that are highly concentrated, as they prefer a gentle, yet effective result, rather than a dramatic transformation.
Lee and Chang make quite the team — as per their website, they've clocked in almost 20 collective years in the beauty industry. In fact, according to Fashionista.com, they met at L'Oreal, where "they worked for over nine years in marketing and product development" while covering "both the U.S. and Korean markets," so who better to bring natural Korean cosmetics stateside?
Their site already has quite the following, and they've been featured in just about every major publication from Vogue to Allure, but we'll have to wait and see if Shark Tank's notoriously choosy Sharks take the bait. Until then, let's take a look at some of their must-have products, all which are available for purchase on the Glow Recipe website, along with the rest of their beauty offerings.
First things first, if you're visiting Glow Recipe, their modeling masks are kind of a must — it's one of their top selling products, and it's something you have to experience for yourself. In contrast to the popular sheet masks, these modeling masks go from liquid goop to rubber in about 15 minutes as they take care of all your skincare woes. A little off-putting? Yes, but completely worth it.
Miracle-working Camellia oil has recently become a staple in my winter skincare routine, and this multi-tasking product is one of the more affordable versions on the market (and its gorgeous packaging certainly doesn't hurt).
Whamisa is one of the most exciting natural South Korean brands out there — and this delightful product was recently named the "Fanciest Feeling Facial Spray" by Refinery29's first annual beauty innovator awards.
Looking for a new moisturizer to get you through winter? This might just be it. Formulated with fermented soy beans, Whamisa's Organic Flowers Water Cream is definitely something of a unique product. Interestingly enough, it's even water-free — something that sounds bad when it comes to moisturizing, but actually means that it's more potent and effective.
Ampoules are something of a must-have these days, and this propolis-infused number is particularly potent: It's packed with vitamins and skin-calming botanics.
I don't know if the Sharks will be sold, but I certainly am — and just in time to craft my Christmas list, no less.
Images: Michael Desmond/ABC; Glow Recipe