Bratz x VFILES Doll & Apparel Line Is Here — PHOTOS
Move over, Barbie x Moschino. The Bratz doll brand is making a play with its own street fashion collabo. Bratz and VFILES' doll and apparel range is meant to inspire creativity and to empower girls. I can always get down with that initiative! Plus, the doll is cute and the adult clothes are insanely wearable
You are likely familiar with Bratz, a line of dolls that have on fleek street style. If you were not previously aware, VFILES is an online platform for the fashion community that fosters networking and shopping! It gives upstart brands a chance to build visibility, too.
Here's the intel on this partnership, which is now live and falls in line with how Barbie is rocking black leather and gold hardware-driven Moschino.
The VFILES x Bratz doll is named Vee Filez and she is limited edition. I actually prefer to call her "exclusive," as only 250 dolls were produced worldwide. The items are available now via the VFILES site and the company's headquarters in NYC.
Her outfits are awesome. The first is comprised of a leather jacket with a smiley face graphic, a crop top, and undies boasting the VFILES x Bratz logo on the elastic band. Those pieces are paired with shredded, leopard-trim skinnies, red sneakers with heels, and a backpack! Huzzah!
Here is Vee Filez, in all of her trendy glory. She is the perfect mix of street and chic.
Vee Filez's other outfit teams a hooded varsity jacket with a crop top and faux leopard mini. She also rocks striped tube socks that hit at the knee, wearing them with utility boots that have a heel. She accessorizes with a branded iPhone purse, a beanie, and a visor! It's all about layered street style for Vee.
But it's not all about Vee Filez and her personal style! What about the adult gear that you can actually wear? The branded purse, pictured above, is super rad.
This sports jersey dress is the ultimate in athleisure.
Who doesn't love pins and buttons? You can put them on your jacket, on your tote, on your collar, wherever!
Do you want to get to know Vee Filez on the real? Well, check out the video of her NYFW debut at the VFILES Runway Show. Watch her swap out her school look for more front row-appropriate attire.
These fashion forward dolls that are meant to inspire creativity in girls are pretty rad. I co-sign this as a trend, especially since it comes with adult-ready apparel.
Images: YouTube (1); VFILES (5)