ShiftWear's Digital Sneakers Take The Bespoke Trend To The Next Level — VIDEO
NikeiD may have started the bespoke trend with their personalized sneakers, but a new brand is now taking the concept to the next level. ShiftWear created digitally customizable sneakers that are controlled completely via Smart Phone. Yup, you read that correctly. You can now literally change the design of your shoes per your every mood. Fashion and technology have long gone hand-in-hand, with tons of brands like Tori Burch and Opening Ceremony taking stabs at tech-based fashion items, but these cool new kicks give a whole new meaning to the term "wearable technology."
So how does it work exactly? Customers use ShiftWear's app to browse through high-definition still and moving images, or they can choose to create their own design. The design is then displayed wirelessly right onto the body of the sneaker, and voilà! Creativity is now literally just a touch of a button away. The sweetest part? The more you walk in these babies, the more they charge, so there is no need to take them off or plug them in.
Sneakers have totally replaced heels as the it-shoe of the fashion industry. More and more celebs, like Kendall Jenner and Gigi Hadid, are quickly become bonafide sneaker-heads, swapping stilettos for comfy athletic shoes. So these digital kicks have definitely entered the industry at the right time.
Take a look.
The options are literally endless.
The sneakers are available for pre-order via Indiegogo starting at $200.
Check out the full video from ShiftWear.
Let's take a look at some sneaker-loving celebs that would go crazy over these bad boys.
1. Gigi Hadid
Hadid wears her sneakers with everything, even a party minidress.
2. Kendall Jenner
Kendall is constantly spotted in a cool pair of sneaks.
3. Kylie Jenner
Kylie usually steps out in sky-high lace-up heels, but she also loves kicking back with a good pair of sneakers.
As a true sneaker-head, Zendaya is constantly posting about her sneaker obsession.
5. Hailey Baldwin
As Kendall and Kylie Jenner's BFF, Baldwin is obviously an avid sneaker lover.
Rihanna loves sneakers so much, she designed her own with Puma.
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Images: Screenshots/YouTube (3)