Beyonce's Instagram Frenzy Changed the Game of Self-Promotion. Again.
If you happen to be one of the 9.2 million people who follow Beyoncé on Instagram, you probably felt #blessed by the flood of #tbt pics she posted yesterday. For such a busy woman, you have to wonder what made the unstoppable ***force of nature take the time to post so many pics and take a walk down memory lane. My theory: the pics are actually another iteration of her visual album.
Seriously. Maybe it's Yoncé telling us how this album is a true representation of herself as its something that is a product of her entire career up to this point. Or maybe she really was just looking through her immense catalog of old photos and felt like posting the ones that made her smile the most. Yoncé, she's just like us! But really, the similarities of the Instagram snaps to the accompanying videos and photos of her visual album are striking... and if it wasn't planned (it's Beyoncé, of course it was planned), then it's quite the coincidence.
And just like that she figured out yet another way to promote her album (via not-so-subliminal subliminal messaging) without commercial promotions or sponsorships. Take a look.