Johnnie Walker Ads Rock Out To '70s Punk Classic
In a new television ad campaign for Johnnie Walker whisky, we see Oscar-nominated actor Jude Law saunter out onto an empty stage and plop down into a chair. We see master blender Jim Beveridge swirl alcoholic amber liquid around in laboratory beakers and snifters (and yes, Jim Beveridge is the Johnnie Walker master blender’s real name). We see Formula One driver Jenson Button careen down an open road in a vintage car. We see model Montserrat Oliver take flight via jetpack. And so on. So what is the one element that ties the entire ad campaign together (other than the Scotch whisky brand, that is)? It's the music, my dear pal. The song in the Johnnie Walker "Joy Will Take You Further" commercials is “Ça plane pour moi” by Plastic Bertrand.
“Ça plane pour moi,” which appears on the Belgian musician’s 1977 album An 1, was an international chart-topper in the late ‘70s. Decades later, the song is a soundtrack favorite: the Plastic Betrand jam has popped up in movies like 127 Hours, The Wolf of Wall Street, Ruby Sparks, and Mary-Kate and Ashley Olsen Model UN caper Winning London. Care to put “Ça plane pour moi" in your earbuds? Get to it then:
Image: Johnnie Walker/YouTube