Carrie Underwood is Almay's New Global Ambassador, Plus 7 of Our Favorite Beauty Looks from the Country Superstar

If you haven't already noticed, Carrie Underwood is an American sweetheart. She can do no wrong (even if it means ruining The Sound of Music for many of us). It's partially because she's talented and sweet, but it's also because she's so gosh darn beautiful. Everywhere she goes, she glitters. The Carrie fever is spreading: Almay just declared Underwood their new global brand ambassador, joining fellow beautiful blond Kate Hudson in the company's campaign. This isn't Underwood's first time lending her good genes — in 2010, she was Olay's first celebrity brand ambassador and last week, teamed up with Nicole by OPI for her own collection of nail polishes.

Underwood reacted to the big news saying, “Honestly, I could never be associated with a company I didn’t believe in. I love Almay’s positive approach to beauty because it’s so important to celebrate our natural beauty and enhance what makes us unique.”

Here are 7 beautiful reasons why this country superstar deserves to be the new face of Almay.

Image: Carrieunderwood/Instagram


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You may still be figuring out whether or not the glitter trend is for you. Meanwhile, Carrie Underwood is killing it with silver glitter eyeshadows, balancing its glam with a simple pink lip.


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When it comes to her makeup, Carrie Underwood never overdoes it, even when she’s on the red carpet. Here, she keeps her look soft, highlighting her natural beauty.


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Underwood makes her green eyes pop by applying white eyeshadow to the corners of her eyes.


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Underwood takes a page from Taylor Swift's book and rocks a classic red lip with retro-inspired waves.


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Here’s proof that all you really need is a little bit of blush to make your whole look pop.


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Underwood’s makeup mantra: when it doubt, reach for more mascara.


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Underwood doesn’t usually reach for darker eyeshadows, but isn’t afraid to mix it up every once in awhile. Here, she demonstrates that balance is always key: if you’re going glam in the eyes, keep things simple everywhere else. We also love that she matches her eyes with her ring finger’s nail polish. All the better to highlight her massive rock.