After giving us plenty of tips and recommending products on her lifestyle website, Gwyneth Paltrow is launching her own beauty line, according to People Magazine. And you better believe the collection is both organic and vegan. Yay for skincare lines you can feel good about using!
She's always talking beauty and fashion on her website, goop, so it was only a matter of time before Paltrow took things to the next level and tried her hand at skincare. The actor teamed up with Juicy Beauty to design a line of skincare products and cosmetics, called the Phyto-Pigments Color collection, and given her well known emphasis on health and wellness, it's totally fitting that her line is vegan, organic, and eco-friendly. I think this is a case where her sometimes over zealous stance on clean living is actually going to have some pretty positive feedback.
The collection is comprised of 78 pieces, including lipstick, concealer, eyeshadow sticks, and liquid foundation, and they're all plant-derived and oh so colorful. But the best part may be that the collection is totally accessible — the items range from $20-$48 ,which is way more affordable than some of her GOOP gift guides tend to be...
If you're going to be slathering foundation on your skin, you definitely want it to be clean and natural. I'm guessing we can expect these to pop up on GOOP in the near future!
No matter what your skin tone, the line offers several shades so you'll find a perfect match.
Bonus? The makeup is designed to be long-wearing and everything is formulated to endure without rubbing off, which is definitely something worth considering when purchasing new cosmetics.
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