Where To Buy Gwyneth's Makeup Line

ICYMI — the day has finally come that Gwyneth Paltrow launched her own beauty line, and given that it's organic, vegan, and eco-friendly (and most importantly, affordable), you're probably going to want to get on buying this, stat. But if you're wondering exactly where to buy Gwyneth Paltrow's makeup line, I've got you covered with where you can find it, and how much it's going to cost you.

The actor/entrepreneur's makeup and skincare line, designed in partnership with Juice Beauty, launched on Monday, and it has a surprisingly affordable price point. The collection, which is comprised of 78 pieces (whoa!) including lipstick, concealer, eyeshadow, foundation, and even makeup brushes, retails for between $20 to $48, so you not only feel good about wearing this eco-friendly makeup, but you'll feel even better when you know that it won't completely drain your bank account.

The line is officially available for purchase on Monday, and can be found online at both Juice Beauty and Ulta. The line has yet to be promoted on goop, but I have a feeling once it makes one of the newsletters, it'll probably start selling out like crazy. So get on it before it's gone!

Here are some of the pieces you're definitely going to want to check out.


Satin Lip Cream; $24;

Even the name sounds luxurious.


Ultra Natural Mascara; $22;

Define your lashes with a natural mascara.


Flawless Serum Foundation; $42;

The foundation contains no parabens, and has Vitamin C & E for antioxidant protection.

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Images: Juice Beauty