Unless you live under a rock, you probably know that Kendall Jenner and Justin Bieber love their Calvins. To be specific, they're two of the faces of the uber famous brand. Last year, their campaigns made waves when they debuted, and now, Kendall Jenner and Justin Bieber's #MyCalvins campaigns on Instagram are equally as sexy as they are fun. Considering that these two young stars are some of the most followed, most watched, and most talked about stars of social media, their inclusion in the campaign doesn't exactly come as a shock.
This isn't the first time that Jenner and Bieber have been featured together. Last year, the pair starred in a gorgeous Brat Pack-style shoot for Vogue that was shot by famed and mega talented photographer Mario Testino. It was this shoot that seemed to launch rumors of a Jenner/Bieber romance, but the pair have always maintained a simple friendship. While the Vogue shoot was their only appearance together, they both went on to work with Testino again: Both Jenner and Bieber participated in the photographer's famous Towel Series. Now, it seems they're sharing the spotlight again with their Calvin Klein campaigns.
While Jenner took a gif approach to showcase her images, Justin kept things simple with his own.
The campaign, seemingly entitled #mycalvins, features the slogan, "I ________ in #mycalvins" and was shot by Tyrone Lebon. It's actually a stroke of genius for the brand to embrace the incredible visibility a social media campaign can bring. With models, singer, and actors being more accessible than ever to their fans, using their social media as advertisement is one hell of a smart move.
These two, however, aren't the only celebrities starring in the campaign. Calvin Klein actually enlisted not only other models and celebrities, but also artists to help spread the word about the #mycalvins campaign. So what other recognizable stars made the cut?
Abby Lee Kershaw
Definitely keeping that sexy vibe going.
Kendrick Lamar
So perfect.
FKA Twigs
She's one of my favorite people, so I'm obviously obsessed with this.
Fetty Wap
So unexpected, yet so right.
Joey Badass
Again, definitely not the typical CK model, but it's so, so great.
For more of the incredible artists, musicians, and models featured in the new campaign, head over to Calvin Klein's instagram and check them out.
Want more style tips? Check out the video below, and be sure to subscribe to Bustle’s YouTube page for more hacks and tricks!
