Forget about the Carolina Panthers versus the Denver Broncos. It seems like the real battle for Super Bowl 50 is going to be in the form of a sing-off between Steven Tyler and a portrait of himself. Because Steven Tyler appears in the Skittles Super Bowl commercial, and he isn't just tasting the rainbow; he's rocking the rainbow — kind of. With Tyler's Skittles commercial release, I'm both inspired to go and buy a pack of Skittles and belt out the lyrics to "Dream On." So, how did the wonder that is Steven Tyler and Skittles come together in the first place?
Believe it or not, the new ad is actually the first time that Skittles has ever used a celebrity endorsement for its famed "Taste the Rainbow" themed commercials. And this is only the second time that Skittles is even participating in the craze that is creating Super Bowl advertisements. I have to say, they're not doing too bad. The Skittles commercial titled, "The Portrait," was made in conjunction with the advertising agency DDB Chicago and cost approximately $5 million for the 30 seconds to air on CBS during the commercial heavy game night — not including however much you might assume they paid Steven Tyler to appear in the first place. However, they rightfully couldn't be happier with their first celebrity selection.
As Matt Montel, the company's senior director of confections and seasonal business for the candy giant commented on their decision in saying, "Steven rose to the top [of their celebrity possibilities]. He loves Skittles; he is a pretty entertaining person himself; we think his image really fit the brand." Even cooler, the team at Skittles gave Tyler a Skittles-covered microphone stand, so that he, "can rock on with The Rainbow leading up to the Super Bowl and beyond." Hopefully, this is only the beginning of a long-standing relationship between the rock icon and Wrigley at all. Because, well, why not, right?
Steven Tyler already proudly tweeted his Super Bowl 50 advertisement, but it won't be until game day that we can finally see how it ranks among all the other Super Bowl commercial submissions.
Super Bowl 50 airs on CBS on Sunday, February 7, starting at 6:30 p.m. EST.
Images: SKITTLESUSA/YouTube (2)