Pantene's 'Strong Is Beautiful' Campaign Shows NFL Pros Styling Their Daughters' Hair — VIDEO

It's hard to imagine NFL stars on their off time. We see them slay on the field every week and have this macho dude image of them, but Pantene's "Strong is Beautiful" Super Bowl campaign shows a totally different, softer side to three of your favorite NFL players and it's absolutely the most adorable thing you'll see all Super Bowl week. Yeah, they might be star football players, but they're also pretty kickass dads, too.

Pantene teamed up with some football pros for their "Strong is Beautiful" campaign, a mission designed to help celebrate strong and beautiful women, and released a series of how-to videos, as well as one commercial, featuring New Orleans Saints’ Benjamin Watson, Pittsburgh Steelers’ DeAngelo Williams and Dallas Cowboys’ Jason Witten styling their daughters’ hair. Cue all the awws...

The commercial shows the dudely dads delicately styling their little girls' hair into high ponytails, pigtails, and braids, which DeAngelo Williams daughter, Rhiya Williams, hilariously dubs a "dad do." So on point. And if that doesn't melt your heart enough, the adorable giggles and "I love you dads" absolutely will. It's a video with a powerful message, and it's kind of cool to see such a nurturing side to the football stars.

Witten looks slightly out of his comfort zone there, but DeAngelo Williams is showing off his styling skills like a BOSS.

Braid goals! As cute as the styles are, the real point of the video series is to demonstrate research's findings that quality time spent with dads is important in raising daughters who are more self-confident.

It doesn't matter what you do or how you spend your time, as long as you're together.

So freaking precious.

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