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Trump Steaks, And Waters, And Wines, Oh My!

by Erin Corbett

As poll results rolled in over Super Tuesday 2, Republican frontrunner and businessman Donald Trump held a press conference at the Trump National Golf Club in Jupiter, Florida. He talked about his wins in Michigan and Mississippi on Tuesday night, and then took the opportunity to talk about a few more wins — or losses? — in terms of prior business ventures. That's right; the presidential candidate spent a lot of time talking about his old (failed) Trump products during his Super Tuesday 2 speech.

He had so much to say about Trump Water, Trump Steaks, Trump University, Trump Airlines, Trump Wine, Trump Vodka, and Trump Magazine, that a lot of people were wondering whether they were watching a presidential candidate's press conference or a Trump infomercial. Trump seemed to use the event as a promotional event for a bunch of products that don't actually exist anymore — like the steaks he was serving, which have been discontinued, or his name-brand vodka, which was discontinued in 2011. The presidential candidate reportedly sued Israel for selling his vodka without authorization.

He pulled out a copy of Trump Magazine and offered it to whoever wanted it. That magazine only ran for two years, bowing out in 2009 — much like Trump should consider doing in this race. He talked about Trump Airlines, which failed because it was a short-distance luxury airline that consumers weren't interested in. He defended the failed venture, stating, "You have the airlines, that I sold! What's wrong with selling?"

But he was most defensive about Trump University, which I have to admit I didn't consider when applying to college. The university — which later became the Trump Entrepreneur Initiative — only lasted six years, between 2005 to 2011, and is currently the subject of two class-action lawsuits in California. In defense of this venture, he told the press conference:

By the way, Trump University ... We're holding it for when I win the lawsuit, which I'll win. We have a lot of great people who want to get back into Trump University. And it's going to do very well ... You have Trump University, which I'm going to start it up as soon as I win the lawsuits. What's wrong with that?
Joe Raedle/Getty Images News/Getty Images

Overall, the conference seemed like a feeble attempt to defend a bunch of products that aren't actually so great, and thus all failed. But that didn't stop major news networks from only airing Trump's strange event and giving Hillary Clinton zero airtime as she delivered a speech from Ohio. In that regard, it really was an infomercial for anyone who tuned in, although the candidate said himself, "Advertising isn’t as important as confidence."