Is Kylie Designing A Shoe With Puma? These Behind-The-Scenes Snaps Could Offer A Clue
Sorry Kanye, but Kylie Jenner's first Puma ad is in the works. Puma posted some behind-the-scenes photos of Jenner on set via Snapchat, but the brand kept one thing about the shoot a secret — the shoes. It might prompt fans to wonder — Is Jenner designing a shoe with Puma? Well, it's unclear as of right now, but knowing Jenner it's certainly a possibility.
The shoes that Jenner was modeling were cleverly hidden in every single shot that the brand posted to Snapchat and Twitter. Of course, that doesn't mean she had any creative input as far as the design of the sneaks. The brand could just be keeping the new style under wraps for other reasons. However, it really wouldn't surprise me if she did collaborate with Puma on a shoe.
When Jenner first signed on with the brand, it was unclear exactly what her role would be. Now it's obvious that she's fronting a campaign, but there could definitely be more in the works. Bustle has reached out to Puma for comment on whether a Jenner design collaboration is in the works but has yet to hear back.
“Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion, and we couldn’t think of a more fitting and influential female to headline this campaign for Puma," Adam Petrick, global director of brand and marketing at Puma said in a statement, quoted by Footwear News.
Given the success of Rihanna's partnership with the brand, including her ever-popular Fenty creepers, it's possible that Puma could be planning to branch out and team up with other influencers on collections in the future.
Shoes or no shoes, Jenner looks absolutely gorgeous in the ad campaign. Although the final images aren't out yet, the behind-the-scenes looks are almost even better.
Purple on purple? Yes, please. That could be a major hint about the color of this mysterious new shoe. Or maybe whoever styled these photos simply realized how stunning the star looks in the color. Either way, this will be one heck of an ad campaign.
I can't wait to see the final shots!
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