Longchamp's S/S '14 Video, Featuring Alexa Chung, Teaches Us Everything We Need to Know About Playful Cool

Try using the arrow keys

We've ooed and ahhed over Alexa Chung's print ads for Longchamp until our throats were sore, but her Longchamp video, which debuted on YouTube today, takes the adorableness to the next level. The video was directed by Jean-François Julien and features a perfectly tousled Chung frolicking around Saint-Tropez. After watching it ten times in a row, we're sad to report that we haven't been transported there yet, but we have learned some valuable, Chung-worthy tips for spring.

More Slideshows