Who doesn't love an upgrade to an existing product, even if it's a few subtle tweaks to an established and effective formula? Make Up For Ever is launching Aqua XL Eye Pencils, which are an enhanced, more color-saturated version of the brand's popular Aqua Eye Pencil, according to Women's Wear Daily. The product will boast new features and the campaign will be fronted by British singer and pop music secret weapon Charli XCX. You know her — she provided the vocal hook to Iggy Azalea's smash hit "Fancy" and her own jam "Boom Clap" slays. So, yeah, the XCX is pimping the XL! When can you purchase the MUFE Aqua XL Pencils and what makes them XL?
Well, the wait time is minimal. The pencils will land in May, which is right around the corner.
And what's different about the XL version of the liners? The waterproof and long-lasting XL is more color saturated and will come in 20 bright shades, including blue, green, purple, and pastels. Yes, there will be "basic" shades like black and brown, if adventurous colors aren't your thang. WWD also reports that the pencils are offered in five finishes: Matte, Diamond, Satin, Iridescent, and Metallic. Lastly, the new formula boasts emollient oils and mango butter, which means application will be a creamy, dreamy, smooth, and silky breeze.
Also, the brand envisions Aqua XL shoppers as similar to Charli XCX. Charli is young, loves to experiment with her look, and isn't afraid of color, as Make Up For Ever's U.S. general manager Laure de Metz explained to WWD. The brand partnered with the singer because it feels she is the perfect conduit to convey the vibrance and exuberance of the product.
Check out her street style. Of course she is the perfect choice to rep this product!
The Aqua XL pencils are specifically timed to land during the U.S. summer festival season and I totally co-sign that plan. When you are out and about at an all-day summer concert, dealing with sweltering temperatures and unrelenting humidity, you need a high-impact product that lasts and lasts — a bold color that leads to a creative, gorgeous look that doesn't melt away and doesn't require multiple reapplications.
The Aqua XL Eye Pencil, which will come with a $21 price tag and will be sold in all Sephora stores, on Sephora's site, at Make Up For Ever locations, and the brand's website, will meet those needs, since it was engineered to withstand heat and sweat. That's the case with all MUFE products. They don't budge!
XLs will look good and last long. Amen to that.
Image: Courtesy Make Up For Ever (1)