'Candy Crush Saga' Creator Files For IPO, And Claims Its Annual Revenue Is A Casual $1.9 Billion
It's bad enough that Candy Crush Saga takes over lives. Now, it wants to make real money, and possibly even take some of yours: Candy Crush Saga creator King filed for an IPO in the United States Tuesday. The group filed for an initial public offering with the Securities Exchange Commission, listening an annual revenue of $1.9 billion, as well as a profit of about $568 million. Not bad for a company that pushes out free games to, well, everybody.
We all know how Candy Crush goes. At first you spend your spare time matching little colored candies together, just for fun. Then your requests flood friends' Facebook notifications, desperate for one more life. The next thing you know, you've been stuck on level 105 for two months and are seriously contemplating buying extra moves from the app store. You'd be hard-pressed not to find at least one person on your commute playing Candy Crush while stuck in traffic or on the subway. It's a ridiculously popular game, stealing the number one spot in 2013 as the most downloaded free app and averaging 93 million users a day.
King Digital Entertainment, the company behind the addictive game, is based in Dublin, with headquarters in Europe and San Francisco. With its IPO debut, analysts think it could value at more than $5 billion. We can only imagine the craze Flappy Bird (R.I.P) would've sent the stock market into.