If you think breast cancer awareness is only for October, think again. Susan G. Komen, the largest breast cancer awareness and research organization in the country, is celebrating Mother's Day by honoring moms at every stage of their lives and encouraging social media users to do the same. As a result, you can change your Facebook profile photo for Mother's Day to send some love to all the moms in your life.
Last Sunday, Susan G. Komen posted a photo of two women — seemingly mother and daughter — embracing. The photo had a unique filter across the bottom of it that read "I [heart] Mom," along with the traditional pink ribbon associated with breast cancer awareness. The caption introduced Susan G. Komen's Mother's Day campaign, called #4EveryMom and encouraged followers to change their own profile photos in support of their own mothers.
To get the celebratory filter for your own profile photo, you'll have to upload your photo to Susan G. Komen's website. Once you enter your name and email address, you can download your filtered photo for use on all your social media profiles. While the photo filter is free, you can also purchase special Mother's Day gift items from Susan G. Komen, including a tumbler, a picture frame, and a tote bag.
The #4EveryMom campaign honors not only moms, but also the breast cancer awareness that Susan G. Komen is known for. "Whether she left us too soon, is working through her diagnosis, or is your main support system, we are working every day so that, one day, no one loses their mom to breast cancer," the organization said on its website. Since launching the campaign, Susan G. Komen has shared stories and testimonials from real families on its social channels, like the one in the tweet above.
You can also send your mom a personalized e-card through the campaign. Susan G. Komen is offering three different e-card options for those who make a gift to the organization online during the campaign. The graphics contain messages like, "Your strength inspires me," and, of course, "Happy Mother's Day."
Donations made to Susan G. Komen go toward research, screening, education, and treatment for breast cancer. According to the organization, more than 3 million survivors have been supported by its work. Eighty-one percent of all donations go toward its breast cancer mission, with only 19 percent going toward administrative costs.