Let's talk about Instagram themes for a second, people. No, you didn't miss another Instagram update harkening back to the days of angsty MySpace themes. Instagram themes are a trend sweeping your social media feed, and it's all about visual consistency. From composition to color to an explosion of patterns, you can create a theme for your Instagram account just like many bloggers and content creators are already adopting. Think of it as your very dialed-in personal style, specifically curated for Instagram.
Instagram themes are by no means mandatory, but if you've ever wondered how your favorite Instagram celebrities have such a wonderful cohesiveness to their profiles, this is your answer. Like I mentioned before, there are a few different ways to hone in on your personal theme. Work with a consistent color palette. Choose an aspect ratio that best suits your photography style, and stick with it. If you're into taking pictures of your food, create consistent image composition by using similar angles, lighting, and staging for your photos.
The trick is to create a recognizable universe within the context of your profile without losing all spontaneity — like you're the Wes Anderson of Instagram. But a picture is worth a thousand words, right? So, here are some of my favorite examples of popular Instagram accounts with deliciously curated themes.
It's almost too easy to dial in your theme when your brand is built around the California-cool lifestyle. Sicky's sunglasses are admittedly great, but its Instagram is one of the few brands that will make you feel like a part of a super exclusive street team where bikinis and surfboards are a part of your everyday life. Follow @sickysworld if you need to inject a little sunshine, salt water, almond milk iced lattes, and otherwise L.A. vibes into your world.