Twitter's In-Theater Advertising Joined Our List of the 8 Worst People at the Movies
Well, Twitter just may have inadvertently encouraged everyone to start tweeting and posting Vine videos during movies. You know, those two hours you pay $10-$15 to see the latest and greatest on the big screen. Yeah, that. That sweet sweet fragment of solitude and escapism is going to feel a whole lot more like almost every other social and public setting where people are on their smartphones constantly. Which is basically all of them. Twitter struck up a deal with movie theaters like AMC and Cinemark in which Twitter will produce "shows" during the pre-movie entertainment.
During these short spots, Twitter will feature viral content from their site as well as Vine and encourage audiences to share their moviegoing experience. Which to me sounds like people are now going to be even more likely to text, tweet, and Vine during a film. Because, you know, there isn't enough of those little glowing screens to distract people from the movie that they actually paid to watch.
It's all in the name of advertising. Twitter and Vine get more turf, theaters get more paid advertising, and we all participate in the hashtaggery. You can expect the Twitter ads to start popping up this summer. So now, fair theatergoer you must ask yourself, "Do I forgo the ads and risk getting a good seat? Or do I risk it in order to cherish the good 'ol fashioned movie experience?" The choice is yours.
The new legion of movie Tweeters and Vine-makers (isn't that kind of like bootlegging?) join this list of the absolute WORST people you meet at the movies. Enjoy (and scowl).