Amy Schumer & Seth Rogen Drink Beer For Equal Pay In This Pointed Bud Light Commercial — VIDEO
Is drinking a beer a feminist act? Go pop open a cold one, because Bud Light is officially associating the boozy beverage with financial equality for women. Amy Schumer and Seth Rogen's new beer commercial is here, and in addition to looking very political-chic, your two favorite funny people are schooling the world in the unfairness of the gender pay gap. Bud Light's latest campaign, "The Bud Light Party," is reminding the world that women don't make as much as men, and that women have to pay more money for common things like razors, dry cleaning services, and shampoo. That's totally unfair, and if it takes a beer commercial to remind the world of that, I'm totally accepting an invite to the Bud Light Party.
According to a 2015 study by the Institute For Women's Policy Research (IWPR), female full-time workers made only 79 cents for every dollar earned by men. That's a 21 cent gap, and total BS — and it gets worse for women of color, who make even less than 79 cents for every man's dollar. According to the American Association of University Women, Hispanic women make only 54 percent of what a white, non-Hispanic male would make. Clearly, there's a problem here, and it's about time society addressed it. Personally, I never thought that society would address it via beer commercial, but hey, I'm not picky. We simply can't afford to have this issue swept under the rug any longer.
However, talking about the gender wage gap isn't all these comedians are doing. According to The Hollywood Reporter, Schumer and Rogen's video is also a call to action: for every share of the hashtag #CheersToEqualPay on social media, Bud Light will donate one dollar to Catalyst, a nonprofit organization that promotes workplace equality. Check out the ad below:
Not only is Bud Light's new campaign a brilliant way to remind the world of the importance of acknowledging the gap, it's also a very clever marketing scheme. Beer commercials have a reputation of being notoriously sexist, and this Bud Light campaign is anything but. Not only is Schumer a spokesperson for the beer, she's also talking about things that women actually care about — which, unlike the women in some beer ads, does not involve using her uterus as a Heineken keg.
Good job, Bud Light! You've officially given us another reason to crack open a cold one.
Image: Bud Light/YouTube