Kardashian Beauty is back with a vengeance. The Kardashian family's makeup line is launching the Kardashian Beauty Fierce Collection, a range that features a new look and a wide of array of brand new products. The Kardashian Beauty Fierce Collection lands Friday, July 8 via KBeauty.com, which is the brand's website, before cruising into ULTA locations in August. It's an affordable series of products, including lipsticks, a contour kit, an eye and face palette, liquid foundation, and concealer. So all features are covered. However, some fans are curious about whether or not Kardashian Beauty products are cruelty-free.
UPDATE: Kardashian Beauty reps got back to Bustle via email with this statement: "We are dedicated to animal safety and rights, however, we do not have our cruelty free certification at this time. We do not test on animals ourselves and animal testing is a key criteria of consideration during our supplier selection process and protocol. However, our international suppliers have government regulations (i.e. China) that may require animal testing on ingredients or formulas that may be included in portions of our current products."
UPDATE 2: Kardashian Beauty reps also emailed Bustle to confirm that the brand's new Fierce Collection is cruelty-free, writing: "None of the suppliers use animal testing."
Remember, the Kardashians have quite a history with the animal rights movement. Khloe Kardashian once posed for an anti-fur PETA ad. But she eventually severed ties with the organization after Kim Kardashian was flour-bombed at an event and the tosser was reportedly linked to PETA, which smacked of bullying to Koko. PETA has also repeatedly criticized Kim for wearing fur.
Here's the answer to Kardashian Beauty cruelty-free question and it's a bit tricky. On the customer service page of the K Beauty site, which is also were the products are sold, the question "Are your products tested on animals?" is clearly posted.
Below is a screen shot of the company's standard answer. Bustle reached out to Kardashian Beauty reps for further comment about the company's cruelty-free and animal testing policies.
The company does not actively test on animals, nor does it ask others to do so on its behalf, which could include suppliers, etc. However, there is the note "except where required by law." This could be referring to ingredients, manufacturers, etc. The website of aforementioned animal rights group PETA notes that the FDA does not require products to be tested on animals to be deemed safe. The Humane Society's fact sheet about animal testing says the same.
The website of aforementioned animal rights group PETA notes that the FDA does not require products to be tested on animals to be deemed safe. The Humane Society's fact sheet about animal testing says the same.
Where is animal testing required by law? Animal testing is mandatory on some products in China, although policies are changing.
The answer to the Kardashian Beauty cruelty-free question is not totally clear. It would be great to see the brand become completely cruelty-free.
Images: Kardashian Beauty (5)