Chanel Fall 2014: A Fashion Supermarket (!!!)

Just when we're starting to feel completely fed up with the endless parade of runway shows, Karl Lagerfeld comes along and reminds us of two very important things: fashion can be fun, etc., etc., and THE MAN IS CRAY. But we can't get enough.

Tuesday's Chanel show took place in a supermarket (yes, the world's most unflattering location) that was well-stocked with Chanel-branded food… LIKE KETCHUP. The models wore eye paint and Chanel dreadlocks, carried wire shopping baskets, and… look, you just have to check the whole thing out for yourself. We'll walk you through it.

Chanel RTW Fall 2014

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This is where it all went down. Welcome to the Chanel supermarché.

Chanel RTW Fall 2014

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The clothing fit right in with the food — not necessarily the other way around.

Chanel RTW Fall 2014

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Every last item was part of the Chanel brand. There were also teas, alcohol, produce, toast, coffee, rubber gloves, and doormats, among other things.

Chanel RTW Fall 2014

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At one point, a Barbie-like “couple” came into the store to do a little afternoon shopping.

Chanel RTW Fall 2014

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This model wore a heavy padlock around her neck, though her hands were free for stuffing as much Chanel-brand tea into her pockets as possible.

Chanel RTW Fall 2014

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The multi-color eye makeup was a vaguely toned-down version of last season’s painted-on, wildly colorful eye.

Chanel RTW Fall 2014

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Some of the models looked like they belonged in the floral section…

Chanel RTW Fall 2014

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…while others conjured up, however faintly, poultry.

Chanel RTW Fall 2014

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Clearly, knee-high kicks were the only appropriate way of making sure one hit up all the sales.

Chanel RTW Fall 2014

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Many of the models wore knock-offs of Lagerfeld’s famous fingerless gloves.

Chanel RTW Fall 2014

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Here’s a glimpse at the hair: ponytails were crimped and braided, along with strips of Chanel tweed, for a dreadlock-like effect.

Chanel RTW Fall 2014

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Some shoppers had apparently just arrived from the Charles de Gaulle airport, but couldn’t wait another moment to stock up on those famed French cheeses.

Chanel RTW Fall 2014

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So this is what evening wear looks like under fluorescent lights!

Chanel RTW Fall 2014

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Though there were the obligatory all-black looks, Lagerfeld didn’t shy away from explosions of vegetable-worthy color.

Chanel RTW Fall 2014

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Here we have the matryoshka doll of Chanel purses.

Chanel RTW Fall 2014

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Lagerfeld also debuted a turtleneck that looked like it was caught stealing from the candy aisle.

Chanel RTW Fall 2014

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Most of the clothes had a pretty obvious workout vibe; we’re kind of shocked the show didn’t go full-on Supermarket Sweep.

Chanel RTW Fall 2014

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Stella Tennant carried the must-have accessory of the day: a shopping basket.

Chanel RTW Fall 2014

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“A lady needs two things to shop well: sneakers and pearls,” said the ghost of Coco Chanel.

Chanel RTW Fall 2014

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Recognize this face? The now-ubiquitous Kendall Jenner got in some shopping of her own with a pint-sized shopping basket.

Chanel RTW Fall 2014

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Here we have the proud Lagerfeld and a close-up of that amazing Chanel ponytail (designed by Sam McKnight).

Chanel RTW Fall 2014

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And of course, it wouldn’t be a Chanel show these days without Ms. Delevingne misbehaving (before walking solo down the runway, she grabbed a bottle of Chanel whiskey from the shelves).