Superbowl commercials are all about making you laugh, but Olympics commercials are all about tugging at your heartstrings. This year is no different, and the games haven't even begun yet. You can't deny that Jordan Burroughs' family in the #HelloFromHome Hershey's commercial gives you all the feels.
The campaign, as the commercial explains, has friends and family members hide messages of encouragement to their athletes by hiding them inside Hersey's chocolate bars — yes, just like golden tickets in Willy Wonka, but without all of the dangerous adventures, pure imaginations, and potential death by chocolate factory. The commercial shows Burroughs' family writing their notes, posing in wrestling gear, and then Burroughs himself opening them. Some of them are inspiring. Some of them are funny. But all of them are just what any person in an exciting and stressful position needs to stay grounded and get the job done.
It's clear that the 28-year-old athlete has an amazing, supportive family. They are, as the kids say, goals. It is also so important to see professional athletes, who can seem intimidating when they are on a field or a mat (that's kind of the point of sportsball), have totally normal home lives. Watch the commercial below and bask in the cuteness.
Aren't they the best? Here are more pictures and memories that prove it.
1. These Precious Babies
2. Honestly, So Cute
The family that plays together, stays together — too corny?
3. The Whole Group
This bit isn't in the Hersey's commercial, but it's definitely gif-worthy.
4. Huddled Close
How fun is it going to be for those little kids to watch their Dad in the Olympics?
5. Mother's Day
Gorgeous, also, I want that dress.
6. Finaly, Sibling Love
I love this family! Jordan Burroughs definitely has a strong team behind him, both in Rio and at home.