When Does Hailey Baldwin's Makeup Line Come Out? The Wait Isn't Long

NEW YORK, NY - JUNE 22: Hailey Baldwin attends the '2016 Coach And Friends Of The High Line Summer Party' at The High Line on June 22, 2016 in New York City. (Photo by Neilson Barnard/Getty Images)
Source: Neilson Barnard/Getty Images Entertainment/Getty Images

If you've been keeping a close Instagram eye on model Hailey Baldwin, then you'll likely know that the rumors over Hailey Baldwin's makeup line are officially true. Those subtle and seemingly California-kissed beauty looks that blow up her social media and Snapchat account could be coming to your makeup bag soon, with the help of this new upcoming collaboration. So when, exactly, will Baldwin's makeup line be available? It might be a short wait, beauty lovers.

PR Newswire, a press release media outlet, confirmed the speculation, noting, "The über cool celebrity daughter of actor Stephen Baldwin will release her own Hailey Baldwin for ModelCo color cosmetics product range." The press release continued to share that the products will be "available exclusively on ModelCo's online store www.modelcocosmetics.com," and through retailer Mecca Maxima.

As for what the collaboration will hold inside, details are still being kept very hush-hush. Baldwin broke the news on Instagram on Aug. 20, teasing fans with a short and sweet caption that only promised the beauty goodies would be coming soon. But when is "soon?" 

PR Newswire shared, "Hailey will be in Sydney in Nov. 2016 to launch the high-end 'limited edition cosmetic collection' for ModelCo." Meaning we'll have it just in time for Pumpkin Spice Latte season. 

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While her social media hasn't revealed much on the topic, Baldwin went on record recently to share what she hoped to include in the line. According to The Daily Mail, she offered, "The Hailey Baldwin for ModelCo range is all about my signature go-to beauty products... My product range is affordable, accessible, and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging, and premium formulas."

It might be speculation, but if you like Baldwin's ethereal, dewy looks, you might just be able to recreate them come November. When Vogue asked her about her beauty routine in Feb. 2016, she answered, "I keep my makeup simple and just fresh, fresh." Hopefully that's what we'll be seeing in this new range.

According to Vogue, "She [also] confesses a weakness for highlighter, dabbed lightly on the cheeks, down the nose, and at the lip [...] gesturing to her cupid’s bow."


Although the countdown isn't long, it is, at the moment, very tight-lipped. If you'd like to stay in the loop on what the products will be and snag a chance to pre-order, PR Newswire pointed out that you can sign up for the product newsletter on modelcocosmetics.com.

If you've been on the hunt for the perfect highlighter or nude palette, it might just be worth dropping your email in.

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