Kristen Bell & Her 'Veronica Mars' Castmates Do The Marshmallow Challenge — VIDEO

We are living in the time of Veronica — at least for this moment, hopefully forever. And when you're living in a pop culture moment being reigned over by any cult figure in particular, it often follows that you're gonna have to spend a little bit of time being jealous of MTV's Josh Horowitz. Cause damn, he just gets to have all the fun. This time, that fun involved the Veronica Mars cast and, of course, marshmallows.

Last we checked in with Horowitz, he was having a slumber party with Tom Hiddleston and getting him to shake his hips and regale the world with stories of seeing Chris Hemsworth naked. It was infuriating in its adorableness.

This time, Horowitz rounded up the Veronica Mars cast (and its creator, Rob Thomas) and forced them to stuff their faces with as many marshmallows as they could and then try to shout "Veronica Mars." You'll have to watch for yourself to see who won this challenge, but let me just tell you right now: Size was not the determining factor in who had the most success.

And god dammit, now I want a marshmallow.